Brick-and-Mortar Encyclopedia
Art direction, Graphic & Photography
for recycle shop Hand To Mouth
A collaboration project with a conceptual recycle shop Hand To Mouth in Tokyo.
This store, whose concept is a “material room for creators”, sells intriguing objects that the owner collects from secondhand shops all over Japan, focusing on their pure properties such as form, texture, colour etc. The opportunity was to think of an innovative way of presenting products to differentiate from other curated secondhand shops that are becoming increasingly popular in Japan.
The event series, entitled “Brick-and-mortar Encyclopedia”, is an in-store exhibition that attempts to propose a new way to look, interact and purchase an object.
That is to cut off all contexts that define a value of an object such as brand name, age and function, which are normally the benchmarks of secondhand products, and create an original classification of objects as Hand To Mouth. Mundane lifestyle products are classified with a new theme of their common features and layed out in store like a page of a “3D encyclopedia”. This concept proposes a new shopping experience that encourages customers to observe, touch and feel the objects put under a new context, and find their own perspective of choice.
The events’ promotional assets, photographed and designed by Eve, helps to further visualise the concept and demonstrates a new angle of perspective to the mundane objects that surrounds our life.
Eventually, the team aims at publishing an Encyclopedia of Objects, this time in a printed version. The purpose is to create actual research materials for creators, both in 2D and 3D form, for their source of inspirations. The event poster of every theme is a page from this future Encyclopedia, which is distributed in store as collectibles.